Before we start with Why, let's begin with- What is Whey?
Whey is a source of protein that is naturally found in milk. When a complex mix of enzymes is introduced to milk, the milk curdles and separates into different constituents. These constituents are the aforementioned Whey, which would first be in its liquid form. With that are the Curds, which is used to make cheese, and the not so famous little brother of whey called Casein.
So, taking the liquid Whey and pasteurizing it creates the Whey Protein Concentrate (80%) powder that we use as our base in our product.
Now, coming to - Why Whey?
We need to feed our bodies with sufficient protein not only for muscle building but to maintain a healthy and fit lifestyle. Protein is essential to fuel our muscle to support our daily routine.
Being a pre-dominantly Vegetarian country, we are unable to satisfy our protein needs only through vegetables, daal and milk. 1 cup cooked dal will have about 7 to 10 grams of protein whereas 1 serving of The Super Whey contains 24 grams of protein!
A recent survey showed that 80% of Indians have a protein deficient diet. Some of the symptoms of protein deficiency include weakness, fatigue, loss of muscle and fat gain.
Whey protein is one of the “complete” proteins, up there with other dairy foods, meat, eggs and soy. This means it contains all 9 of the essential amino acids, which are those that your body cannot produce on its own, therefore you can only get these from the food you eat. Whey protein also contains all the Branched Chain Amino Acids (BCAAs) – which form the structure of new muscle tissue. A big reason why so many people choose whey protein is because it is so readily absorbed by the muscles and how easily we can digest it, so ultimately it reaches the muscles faster.
Why Plant Proteins?
The Super Whey's Plant Protein isn't just for vegans, it can be used by anyone who wants to harness the power of mother nature and consume a high protein, low fat and low carbohydrate protein shake. Though if you are vegan, I wouldn't look any further, you won't find a better tasting, more refined shake than this. Containing incredible sources of natural protein and a heap loads of nutrients it really is a no-brainer to add this to your daily routine.